Well & Truly: Say No to Sad Snacks
Packaging Design and Brand Identity for a Healthy Snack.
Brand Strategy. Visual Identity. Copywriting. Packaging Design. Artwork. Print Management. Brand World.
Our colourful rebrand for Well & Truly brings taste, joy and satisfaction back to a snack brand that was trapped in a world of diet and free-from codes. Determined to prove that better for you doesn’t have to mean bland, we created a design that’s bold, spirited and unrestrained.
POSITIVITY NOT PROHIBITION
To achieve maximum shelf standout, we turned up the volume on Well&Truly’s visual identity with a logo that bursts out from the space allotted it and colours that shout out from an unusual black background. Functional health messaging is clear, but the emphasis is on quality of ingredients and intensity of flavour, with bright hues and positive language that focuses on enjoyment.
“B&B studio understood the potential of Well&Truly from day one and injected a new energy into the brand, giving us a voice in the ongoing conversation about what healthy really looks like. For us, it’s about not compromising on flavour and delivering a delicious, nutritious option that tastes just as good as the mainstream alternative. Snacks shouldn’t be ‘less’ just because they’re healthier!”
Sara Trechman, Co-founder, Well&Truly,
SNACKISFACTION.
Beyond the pack, colour and illustration bring new energy to lifestyle imagery to suggest healthy living in a whole new way. The bold personality is uncontained, celebrating the joy of food and movement for an engaging and relevant identity.
Brand Strategy.
Visual Identity.
Copywriting.
Packaging Design.
Artwork.
Print Management.
Brand World.
