Brand repositioning, identity design and packaging for Well & Truly | B&B Studio
Welltruly Bags X3

Well & Truly

Our colourful rebrand for Well & Truly brings taste, joy and satisfaction back to a snack brand that was trapped in a world of diet and free-from codes.

Determined to prove that better for you doesn’t have to mean bland, we created a design that’s bold, spirited and unrestrained. On pack, the logo bursts out from the space allotted it, while colours shout out from an unusual black background. Off-pack, colour and illustration bring new energy to lifestyle imagery to suggest health in a whole new way.

Brand strategy. Visual identity. Copywriting. Packaging design. Artwork. Print management. Brand world.