Snact
Creating a
delicious protest
Brand positioning. Copywriting. Visual identity. Packaging design. Artwork. Print management.
Every day, 4.4 million apples and 1.4 million bananas are thrown away in the UK, often for being an unusual or ‘ugly’ shape. Snact rescues as much of this fruit as possible and transforms it into tasty and nutritious snacks. This proactive environmental mission is the foundation of the Snact brand but was previously lost in a low-impact identity that lacked punch and personality. Our rebrand put that mission front and centre, communicating this vital purpose without losing taste cues. Turning up the volume on their activist messaging, injecting a playful tone that catches the consumers’ eye and draws attention to Snact’s mission against food waste in a delicious way. Seeking to create a ‘delicious protest’, the rebrand takes inspiration from protest rally signs and slogans, combining witty copy with vibrant colour. A rip across the pack makes sense of the brand’s name – a snack that’s also an act.
#DELCIOUSPROTEST
Harnessing the power of social media to drive a change in how fruit is used or discarded in the UK, Snact has generated a disruptive campaign under the hashtag #deliciousprotest which acted as an inspiration point for B&B studio. Snact is not a passive brand; it is a strong and powerful force that is challenging established food retailers and drawing attention to food waste.
SUSTAINBLE SNACKING
Every pack is created using fully home compostable packaging – the first of its kind in the UK – meaning it can biologically decompose at home and become usable fertiliser, similar to banana or orange peel, supporting the brand’s purpose to promote sustainability and reduce waste.
