Smart Strains: The Right Strain, Every Time
Demystifying Probiotics with a Targeted New Brand.
Brand Strategy. Name Creation. Copywriting. Brand Identity. Packaging Design. Artwork. Print Management.
Our brand creation SMART STRAINS® is here to revolutionise the way people take probiotics. Created in partnership with Dr Megan Rossi, The Gut Health Doctor, and Nordic Pharma UK, SMART STRAINS® offers clinically proven live bacterial strains that target specific everyday ailments. In a category dominated by generalised probiotic supplements, SMART STRAINS® is the first genuine challenger brand.
The right strain, the right time, the right way.
Our initial positioning challenges the conventional wisdom in probiotics that billions is always better. Instead of taking a supplement every day, SMART STRAINS® is built around the idea of taking the right strain, at the right time, in the right way. The result is a diverse range of doses and delivery systems, and a brand that proudly demonstrates its expertise in clinical research.
A family of specialists
For design, it was essential to create a unified feel across the four very different products. Our systematic approach, featuring a two-tone colour-coded blocking design, creates a sense of consistency across different structures, while clearly differentiating products. Clarity of messaging was also key, and the brand name (also created by B&B) combines with the product variant to instantly call out who and what the strain is for. Beyond pack, the visual identity system sets a usable template for both digital and printed communications.
Bacteria that’s not a billion-to-one shot
The overall brand feel has been carefully created to balance the reassurance of clinical expertise with a desire to make using targeted probiotics feel simple and accessible to the everyday consumer. On-pack, welcoming and easy-to-understand language is combined with the details of each individual bacterial strain, while across communications, simple metaphors are used to build awareness of this more effective and targeted approach to using probiotics.
Click here for their website.
Brand Strategy.
Name Creation.
Copywriting.
Brand Identity.
Packaging Design.
Artwork.
Print Management.
