SimplyCook: The Joy of Cooking

Positioned for people who enjoy the act of cooking but not the planning, the Simply Cook recipe kits offer a quick and easy solution to the everyday decision of what to have for dinner.

Vibrant designs catch consumers’ attention as they enter the store. Each stage of the user experience has been considered in the design, from positioning the disruptive stands in the fresh food aisles to sit alongside key ingredients, through multi-layered packaging that unfolds like a recipe book, to a fun, functional and visionary design that enhances the cooking experience.