REAL: Credible Creativity
Brand Transformation for a Sparkling Tea Company.
Creative Strategy. Visual Identity. Packaging Design.
Our refresh of REAL empowers the brand’s ambition to become the definitive alcohol-free choice for modern wine drinkers, bringing greater clarity and credibility across the range through a simplified system and a more considered design aesthetic.
REAL ALCOHOL FREE
Founded in 2017, REAL has been on an evolutionary journey as the adult soft drinks sector has grown and developed. Starting out lfe as a kombucha, and more recently marketed as a sparkling tea, the brand is now seeking to take advantage of the growing opportunity in premium alcohol-free drinks as a modern wine alternative.
CREDIBLE CREATIVITY
The refreshed design builds on the codes and conventions of the wine and champagne category, while maintaining the creativity and sense of the extraordinary that has always characterised the REAL brand. While the existing design was led by abstract product names and a more anarchic creativity, the new system brings in wine-inspired product descriptors and simplified colour-coding that reflects the wine style that each liquid emulates.
RELENTLESS REFINEMENT
To meet the desire for improved standout, the brand name is strengthened and centralised for greater brand awareness, and recoloured from gold to glossy black for more impact. Premium cues are re-established through a new brand icon foiled in gold – an artful combination of a monogrammed R and a gold star, imbued with a sense of forward motion – symbolising the brand’s ethos of living life without limits.
Creative Strategy. Visual Identity. Packaging Design.
