Assortment of Raw Halo chocolate bars designed by B and B studios

Raw Halo: Glowing with Goodness

Making Vegan Chocolate Feel Like a Treat, Not a Compromise.

Brand Strategy. Visual Identity. Packaging Design. Copywriting. Sustainability. Artwork. Brand World. Print Management.

Our redesign for Raw Halo pushes premium chocolate into a new frontier of health and wellness, where brands are expected to be good not just for me, but for community, society and the environment. A raw and vegan chocolate, Raw Halo is ethically sourced, ethically made and ethically minded. Each ingredient – from cacao to coconut sugar – is sourced from small, organic farms and traded for a fair price. We worked with the brand on a new positioning and visual identity, then executed the design in the most thoughtful way, enabling them to become a plastic-free business.

Raw Halo Dark and Pink Himalayan Salt chocolate bar with red packaging designed by B and B Studio

FROM NICHE TO MAINSTREAM

Already a market leader in the vegan chocolate market, Raw Halo was looking to move into the mainstream with a redesign that not only had more impact but also enabled a reduction in RRP. Confident design was essential, with the new look combining vibrant mainstream chocolate codes with a reassuringly premium modernity. Bold typography creates a halo in the negative space of the logo, while a radiant colour palette showcases the positive and celebratory quality of the product. Minimal foil and embossing adds luxury without affecting sustainability.

Raw Halo icons on pink purple clouds designed by B and B studio

Open Raw Halo chocolate bar with gold wrapper on purple background designed by B and B studio

Open Mylk and Vanilla Raw Halo bar on on pink background designed by B and B studio

Raw Halo chocolate bar flavours and size range held in woman's hands designed by B and B studio

BETTER FOR THE PLANET, BETTER FOR YOU.

Raw Halo’s new packaging is 100% recyclable and entirely plastic free. On the inside of the wrapper are details of the brand’s ethical credentials, from sourcing to production to its partnership with One Tree Planted. Captured in the brand’s bright and honest tone of voice, this inner detail allows the design of the outer pack to remain pared back with the brand name and logo taking pride of place.

A perfect example of less meaning more, Raw Halo’s recyclable packaging meant that the brand was able to reduce RRP by 25% whilst increasing sales by an average of 25% each year. In the first year following the rebrand growth targets were exceeded by 35% and distribution targets were beaten by 85%.