Brand repositioning, identity design and packaging for Raw Halo | B&B Studio
Raw Halo Angled Packs

Raw Halo

The premium chocolate category is closely aligned with luxury, and has followed its evolution from exclusivity and affluence, to exoticism and craft, to an emerging focus on health and wellness. Our new visual identity for Raw Halo puts the brand at the forefront of this shift, raising the bar with an aspirational chocolate that benefits mind, body and spirit.

Brand strategy. Visual identity. Packaging design. Copywriting. Artwork. Brand world.