Pret
Bringing Pret joy to your home.
Creative Strategy. Equity Analysis. Packaging Design. Copywriting. Artwork.
In the face of a national lockdown, we helped Pret fast-track its launch into grocery with a selection of café customer favourites to enjoy at home. For breakfast classics like croissants and granola, through to lunchtime condiments like ketchup and mayonnaise, we created a bold and colourful pack design system that lets the instantly recognisable Pret logo act as an icon on shelf.
AT-HOME HEROES
To enable recognition for Pret within an unexpected supermarket space, the design heroes familiar products with a bold photography style, aiming to provoke renewed desire for the daily goods we once took for granted. Fresh imagery and a friendly tone of voice recreate the Pret experience, while vibrant colour choices update the brand for the retail environment.