POP

While the healthy snack bar category shows no signs of slowing down, it’s getting harder to distinguish one brand from the next. We wanted to raise the bar with POP – a new brand creation that celebrates the power of peanuts.

Positioned around a single ingredient with a triple threat (good for you, good for the planet, good for others), POP brings the humble peanut into the spotlight. Design harnesses the power of three with a three-dimensional logo and punchy three-word lines that cut to the chase. A contemporary and unexpected colour palette ensures POP pops from the shelf.