Pimp My Salad: Making Meals Amazing
Brand Identity and Packaging for a Plant-Based Food Brand.
Brand Strategy. Visual Identity. Packaging Design. Copywriting. Artwork. Brand World.
Bringing some Aussie summer vibes to wintery London with Pimp My Salad. Based in Australia’s Byron Bay, Pimp My Salad make healthy and delicious meal toppers that celebrate pleasure over perfection. Embodying the brands joyful energy our refresh celebrates the natural vibrancy of food that’s pimped not prepped.
A PIMPED IDENTITY
Working with the the brilliant lettering artist Rachel Joy Price we crafted a joyful new wordmark. We deliberately put the emphasis on ‘PIMP MY’ to express the playful attitude of the brand. Using a hand-drawn script for the word ‘salad’ brought human interaction and allows us to play with the descriptor off pack in a multitude of ways to communicate the versatility of the product.
How we helped:
Brand Strategy.
Visual Identity.
Packaging Design.
Copywriting.
Artwork.
Brand World.
