Brand creation, repositioning, identity design and sustainable packaging for Peppersmith | B&B Studio


Our rebrand for Peppersmith comes nine years after we helped create the brand as a challenger to the mainstream mint and gum category. In a move away from the more functional and generic dental and sugar-free messages that the brand had adopted in recent years, the repositioning and refreshed design adopts an emotionally-engaging lifestyle aesthetic with bold graphics that celebrate every aspect of a product that’s better-made and better-for-you.

Brand strategy. Name creation. Visual identity. Packaging design. Artwork. Print management. Brand world.