Our brand creation for New York-based start-up Oath brings real emotion to the functional drinks category. Born from the philosophy ‘feed your body, free your mind’, Oath’s organic and vegan oat milks promise to deliver the nutrition your body needs so that your mind is free to play. Colourful and creative, the brand uniquely expresses why we need to stay healthy, not just how.
Brand Strategy. Naming. Visual Identity. Packaging Design. Copywriting. Artwork. Print Management. Brand world.