Mycle | B&B Studio
Mycle Full Logo


Our brand creation for direct-to-consumer electric bike brand Mycle forgoes slick technical specs for a community lifestyle vibe. Designed to connect you to the people and places you belong, Mycle inspires a life lived more locally – a growing desire in the wake of Covid-19. From the friendly name, inspired by the founder Michael Wooldridge, to the joyful graphics and outdoorsy imagery, the design’s playful mood is deeply connected to its target consumer.

Brand positioning. Name creation. Copywriting. Brand identity. Packaging design. Artwork. Print management. Brand world.