Muffin Nation
FULLY
LOADED.
Brand Strategy. Name Creation. Visual Identity. Copywriting. Packaging Design. Brand World. Illustration. Animation. Artwork. Print Management.
While donuts, cupcakes and cookies have all reached cult status in recent years, there’s not much ado about muffins. Our new brand creation – Muffin Nation – looks set to change all that. Created with the team at Neighbour’s Nook Café in London’s Green Lanes, Muffin Nation focuses on combining healthy and wholesome ingredients into nutrient-rich muffins. With both sweet and savoury flavours available, these freshly-crafted and fully-loaded muffins go big on fibre, protein and flavour, and are all made without refined sugar.
MUFFINS OF EPIC PROPORTIONS
Keen to to emphasise our fully-loaded positioning, we created a logotype with diverse and packed-in letterforms to symbolise an abundance of ingredients.
Satisfying and full of substance, the visual identity echoes the brand’s philosophy of living life to the full – whether that’s satisfying an appetite for adventure or feeding the desire to cram more into your day.
