Mozzo: Coffee. Community. Connection.
Brand Identity and Packaging Design for an Ethical Coffee.
Creative Strategy. Copywriting. Visual Identity. Packaging Design. Brand World. Artwork. Print Management.
Our revolutionary rebrand for independent coffee brand Mozzo aims to shine a light on the business’s consistent and impactful work with coffee-growing communities. What makes Mozzo different to the majority of ethically-positioned coffee brands, is that a fixed social dividend is built into its business model, ensuring constant accountability and continued investment into their C2C Fund with every coffee bean sold. The new branding is centred around a core tagline – Coffee. Community. Connection. – that boldly states Mozzo’s key commitments.
BOLD. BRAVE. BRILLIANT
Mozzo sees itself as a catalyst for connection, using its brand as a social hub to bring together coffee growers, coffee makers and coffee drinkers. Our dynamic new logo, designed with digital animation in mind, reflects the idea of connection through an extended Z, and seeks to present Mozzo Coffee as a platform for communication.
A unique and exciting colour palette, contrasting fresh mint green with bright orange, creates instant recognition from the coffee shop shelf, while a collection of illustrations, hand-drawn in-house at B&B, have been created to interact with the Mozzo logo and align with the brand’s key messages – from creativity to culture to conversation.
EMPOWERING COMMUNITIES
Since 2015, Mozzo has funded the build and operation of a maternity clinic in DRC, and helped local coffee farmers found their own start-up co-operative, empowering them to manage their own production and introduce sustainable growing practices. Mozzo is currently working on new projects with its coffee growers in Nicaragua.
“This bold and progressive rebrand brings our values front and centre, because when it comes to coffee, we feel that it’s impossible to separate product from purpose: – we have a responsibility to our growers who are working in some of the world’s poorest countries.”
Kimberley Evans, Director of Brand, Mozzo
Creative Strategy.
Copywriting.
Visual Identity.
Packaging Design.
Brand World.
Artwork.
Print Management.
