Mother

From an entrepreneurial business idea of reinventing vending for smarter, healthier snackers, we created the positioning, name and visual identity for Mother. Bored by the grass-clad machines of early entrants into healthy vending, we decided to celebrate technology with a slick digital design and intuitive user interface. To combat the impersonal interaction between consumer and machine, we imagined the brand personality as Mother – a nurturing voice to help the busy eat better.