Mother: The Mother of All Vending Machines

From an entrepreneurial business idea of reinventing vending for smarter, healthier snackers, we created the positioning, name and visual identity for Mother. Bored by the grass-clad machines of early entrants into healthy vending, we decided to celebrate technology with a slick digital design and intuitive user interface. To combat the impersonal interaction between consumer and machine, we imagined the brand personality as Mother – a nurturing voice to help the busy eat better.