We repositioned Mornflake around strength to reflect both its 350-year heritage and the key benefit of its oat-based products. The resulting logo – featuring the shire horses that once harvested the crop and a new Mighty Oats strapline – effortlessly celebrates both.
In addition, we brought clarity and consistency to the brand’s range architecture through striking new packaging design, challenging the tired natural codes of the category.
Brand positioning. Copywriting. Architecture. Visual identity. Packaging design. Artwork. Print management.