London Snack Co: Celebrating the City
Packaging Design and Brand Identity for a Premium Crisp Brand.
Creative Strategy. Visual Identity. Packaging Design. Illustration. Artwork.
Classic flavours and contemporary collage combine in our identity and pack design for The London Crisp Co. Designed to celebrate the city, it’s a contemporary urban brand that challenges the rural nostalgia of the posh crisp category.
Each collage focuses on in-the-know landmarks rather than tourist clichés, while a straight-talking tone of voice complements the down-to-earth design for a brand that embodies the attitude of the modern British boozer.
THE LONDON POPCORN CO.
For The London Crisp Co’s sister company, The London Popcorn Co, we needed to find a new, fun way to celebrate the capital, and settled on London’s urban tribes.
Each pack features an anthropomorphised animal to represent yummy mummies, Hoxton hipsters, hi-vis vesters and city slickers. A background silhouette of the London skyline roots the characters in their natural habitat, while creating a two-tone feel to the colour-coded packs.
Creative Strategy.
Visual Identity.
Packaging Design.
Illustration.
Artwork.
