Little Bellies: From Little to Mighty
Packaging Design and Brand Identity for Children's Food.
Brand Strategy. Brand Architecture. Visual Identity. Copywriting. Packaging Design. Brand World. Artwork. Brand Guidelines.
Our radical rebrand transformed a small, seven-year-old, baby snacking business into Australia’s leading, and fastest-growing, brand across all segments of baby food. Competing as one of a handful of home-grown baby food challengers against a market dominated by global food giants, Little Bellies is an Australian success story, and it now has global reach too.
We created a new brand architecture, built around the ages & stages of the weaning journey to provide continuity and reassurance for parents. The Baby Bellies, Little Bellies and Mighty Bellies brands build on the theme of Natural Development to create an intuitive product offer. Visually and verbally, the rebrand is revolutionary. By transforming Little Bellies from a product-led proposition to a philosophy-led phenomenon.
NATURAL DEVELOPMENT
We created a new brand architecture, built around the ages & stages of the weaning journey to provide continuity and reassurance for parents. The Baby Bellies, Little Bellies and Mighty Bellies brands build on the theme of Natural Development to create an intuitive product offer that transforms the brand from a product-led proposition to a philosophy-led phenomenon.
Brand Strategy.
Brand Architecture.
Visual Identity.
Copywriting.
Packaging Design.
Brand World.
Artwork.
Brand Guidelines.
