Know & Love: Goodness You Can Trust
Brand Creation for a US Grocery Private Label.
Brand strategy. Naming. Visual identity. Copywriting. Packaging design. Brand World. Artwork. Print management. Comms Campaign.
With a list of over 100 excluded ingredients, Know & Love offers Southeastern Grocers’ consumers an easy way to make better choices. We helped the US grocer reshape its private label offer, and brought taste and emotion to a new clean label flagship offer.
THE HEX WITH FLEX
A hexagon shape, derived from the original SE Grocers logo, creates a point of focus on packaging design, acting as a graphic backdrop to cut-out product imagery, a holding shape for full-bleed photography, or as a literal window on-pack.
THE GOODNESS GUARANTEE
We created the brand name to echo a simple promise of ingredients you know & products you love. The ampersand, subtly combining a heart and a leaf, can be extracted from the logotype to act as a signifier for the range’s Goodness Guarantee.
A NAME TO KNOW & LOVE
The name itself sets a framework for messaging across point of sale, printed and digital communications, using the know and love verbs to create copy lines.
Brand strategy.
Naming.
Visual identity.
Copywriting.
Packaging design.
Brand World.
Artwork.
Print management.
Launch Campaign.
