Know & Love
Goodness you
can trust
Brand strategy. Naming. Visual identity. Copywriting. Packaging design. Brand World. Artwork. Print management. Comms Campaign.
With a list of over 100 excluded ingredients, Know & Love offers Southeastern Grocers’ consumers an easy way to make better choices. We helped the US grocer reshape its private label offer, and brought taste and emotion to a new clean label flagship offer.
THE HEX WITH FLEX
A hexagon shape, derived from the original SE Grocers logo, creates a point of focus on packaging design, acting as a graphic backdrop to cut-out product imagery, a holding shape for full-bleed photography, or as a literal window on-pack.
THE GOODNESS GUARANTEE
We created the brand name to echo a simple promise of ingredients you know & products you love. The ampersand, subtly combining a heart and a leaf, can be extracted from the logotype to act as a signifier for the range’s Goodness Guarantee.
A NAME TO KNOW & LOVE
The name itself sets a framework for messaging across point of sale, printed and digital communications, using the know and love verbs to create copy lines.
