Kit & Kin: Credibly Beautiful
Building a Sustainable Baby and Homecare Brand.
Name Creation. Brand Strategy. Visual Identity. Packaging Design. Product Design. Copywriting. Artwork. Print Management. Brand World.
A new brand creation by B&B in 2016, Kit & Kin has evolved from a biodegradable nappy brand into a premium sustainable lifestyle brand offering a diverse range of products. Throughout, we’ve worked closely with them on innovation, design, materials and messaging to create and communicate industry-leading sustainability stories in a uniquely desirable way.
PROTECTING YOUR WORLD, NATURALLY
Created around the ethos of ‘Protecting your world, naturally’, Kit & Kin is committed to limiting the environmental impact of its products, while also excluding ingredients that are damaging to the skin. In addition, the brand protects vast areas of the rainforest via the World Land Trust through its Kit & Kin foundation.
Our design echoes this love for the natural world, combining a natural palette with animal-inspired illustrations on each nappy that exude contemporary desirability and a premium mindset.
“Kit & Kin’s success can be attributed to three things: number one, our exceptional product; number two, our irresistible branding and nappy designs; number three, our brand pillars – better for baby, better for our world and giving back. When we ask consumers why they buy us, they always like to say it’s about sustainability, but the more we talk the more we learn that it’s the designs they really love.”
Chris Money, Co-Founder
NATURAL EVOLUTION
Empowered by its success in the baby category, Kit & Kin has expanded its range into sustainable cleaning products, evolving the design style into a more grown-up and style-conscious space.
The illustrations crafted for the cleaning range are a sophisticated evolution of the nature-inspired shapes that feature on the brand’s baby-focused products. Rendered in soft black linework, they are an abstract interpretation of cleaning imagery – from bubbles to dishes to surfaces – bringing character and differentiation to the set of refillable pouches.
A SUSTAINABLE LIFESTYLE BRAND
Extending the brand into cleaning represents a huge step on Kit & Kin’s journey to creating a home-wide offer of non-toxic family essentials. From newborn nappies to laundry liquid, everything the brand offers is effective, affordable and eco-friendly.
Name Creation.
Brand Strategy.
Visual Identity.
Packaging Design.
Product Design.
Copywriting.
Artwork.
Print Management.
Brand World.
