Brand creation, identity design and packaging for Kabuto | B&B Studio
Kabuto Logo White


A brilliant balance of Eastern wisdom and Western convenience, Kabuto’s noodle pots are a healthier alternative to other ambient snacks. We created the name, identity and packaging, bringing a witty twist to the world of the samurai for a brand that’s authentic as well as accessible. In just five years, the brand’s retail sales have grown from zero to more than £11m.

Kabuto’s iconic logo - a combined samurai helmet and noodle bowl – was included in ‘A Smile In The Mind’, the pre-eminent guide to wit in design.

Brand strategy. Name creation. Visual identity. Packaging design. Artwork. Print management.