Innocent: Juicy Refreshment
Brand Identity and Packaging Design for a Fruit Drinks Brand.
Creative strategy. Visual identity. Copywriting. Packaging design. Artwork.
We’ve worked on numerous projects with Innocent, from a fresh perspective on juice that combines all that’s great about the brand with the essential cues of the category, to a tidy up of their iconic smoothie bottles.
For the brand’s Juicy Water offer, we injected more fruit and more personality through quirky illustrations, refreshed product names and tastier typography.
How we helped:
Creative strategy.
Visual identity.
Copywriting.
Packaging design.
Artwork.
