Is Can Pale X12

Infinite Session

Entrepreneurial start-up Infinite Session is revolutionising the alcohol-free beer sector with a brand that is more interested in what it is than what it’s not.

We created the brand’s philosophy - that beer is bigger than booze - along with a name that focuses on the social experience, with or without alcohol. Bold, confident branding and an unapologetic attitude combine throughout the brand for a refreshing new take on a growing category.

Brand strategy. Name creation. Copywriting. Visual identity. Packaging design. Artwork. Print management. Brand world.