Indie Bay | B&B Studio
Indie Bay Range

Indie Bay

Inspired by the brand’s American heritage and its reimagined pretzel product, we created a look and feel for Indie Bay that captures an alternative America.

An idyllic combination of land-of-the-free landscapes and a liberal left coast attitude, it’s our daydream of the days before Trump.

Creative strategy. Brand identity. Packaging design. Artwork. Print management.