Braver design for a brighter tomorrow.

Ice Cream Union

Meticulous Simplicity

Packaging design. Illustration. Artwork. Print management.

Ice Cream Union is on a mission to radically change people’s expectations of ice cream. Theirs is a refined craft, combining uniquely-engineered tools with meticulously-sourced ingredients to create ice cream that is truly exceptional. Our refresh of the brand’s packaging design is inspired by the founder’s passion for exquisite minimalism, and finds the purest way to express flavour, texture and experience.



The new packaging makes sustainability feel premium and luxurious. Simple recycled pots feature a new card sleeve for a clean, modern feel in keeping with the brand’s flagship ice cream parlour.

Painterly illustrations bring flavour to life in an abstract way, combining colour, shape and texture to express ingredients as diverse as blood orange, fior di latte and tiramisu.

Matched with a minimal approach to branding and type, the resulting design feels premium, natural yet rich with promise for the ice cream within.

How we helped:

Packaging design.
Print management.