Humans Being
Activewear that makes an active difference.
Naming. Brand Positioning. Creative Strategy. Brand Identity. Packaging Design. Brand World. Art Direction. Website Design. Verbal Identity.
Crafted with community in mind, our sustainable athleisure brand creation is a celebration of human strength, kindness and togetherness, inspired by the brand’s commitment to sustainability. From the name Humans Being – a simple letter switch to imply an active community – to the diverse and inclusive photography style, the brand embodies a proactive team spirit with desirable style credentials. Across the brand, a vibrant mint green dash acts as a memorable signifier, found in both the logotype and on the garments themselves.
FLEXIBLE BRAND ASSETS
In addition to the dash, a set of three circular icons – inspired by the brands three core pillars – appear across the brand world, signifying the values of Stronger, Kinder, Together and referencing its expertise in performance and materials innovation, as well as its partnership with the World Land trust.
