Our redesign for organic herbal tea brand Higher Living injects the brand with greater emotion, while aiding segmentation and navigation across the range.
The bird device encapsulates ingredients and tea type, while a unique haiku on each pack tells the individual flavour story. Inside is a ‘mindful colouring’ scene, building on the growing popularity of grown-up colouring and reflecting the brand’s mission to inspire creativity.
Creative strategy. Visual identity. Structural design. Packaging design. Artwork. Print management.