Goldling: Crafted with Light
Brand Creation and Packaging Design for Canned Cocktails.
Name Creation. Brand Positioning. Copywriting. Brand Identity. Packaging Design. Artwork. Print Management. Brand World.
Our new brand creation Goldling aims to bring the depth and complexity of handmade cocktails to the spontaneous at-home drinking occasion. With a focus on production and sourcing integrity, Goldling uses all-natural organic fruits, herbs and botanicals to bring enticing flavour profiles to its vodka soda drinks. Variants include Sundown – made from a blend of freshly-pressed limes, tropical pineapple and a hint of citrusy kaffir lime leaf; and Moonlight – a blend of wild British strawberries mixed with juicy pomegranate and a hint of warming cayenne pepper.
REFRESHINGLY COMPLEX
Keen to distinguish the brand’s complex flavour profiles from the super-basic vibes of hard seltzer, we have introduced a layered visual world that combines illustration and photography into escapist collage, blending product and ingredient visuals with imaginary landscapes and lifestyle imagery.
CRAFTED LIGHT
The creative direction for the brand was inspired by spontaneous drinking occasions, and the changing character of light from the bright sunshine of a poolside cocktail, through the haze of the golden hour aperitif to the moonlight shimmer of night-time drinks. The brand name Goldling is inspired by the Golden Hour and was created to capture this essence, while variant names are chosen to reflect the drinking occasions. Throughout the design, light is used in expressive ways – from the high contrast illustrations and metallic sheen of the cans through to the shafts of light prominent in the brand’s lifestyle photography. Crucially, the brand’s monogram G – used variously as a solid icon and framing device – also suggests the celestial sources of light: the sun, the moon and the stars.
Name Creation.
Brand Positioning.
Copywriting.
Brand Identity.
Packaging Design.
Artwork.
Print Management.
Brand World.
