Fix8
Positive
addiction.
Brand Strategy. Name Creation. Visual Identity. Packaging Design. Copywriting. Artwork. Print Management. Brand World.
In a category filled with borrowed design codes, we were keen to create the first kombucha brand that truly captures the product’s essence and the lifestyle of its consumer. Positioning the brand around the idea of positive addiction, we helped Fix8 create the cult of fermentalism. Vivid colours, thought-provoking imagery and an underlying obsessiveness combine to create a brand that’s irresistibly intense, and bursting with compulsive buzz.
INTENSE, COMPULSIVE, FULL OF BUZZ
Following a rapid surge in consumer interest, the kombucha category saw a wealth of new products entering the market. But in a relatively undeveloped sector, many brands took their design cues from other sectors such as beer, medicine and tea, defining their offer less by what it is, and more by what it isn’t. For FIX8, we looked beyond the functional and instead embodied how the drink makes you feel, with an identity that is bursting with buzz.
Freya Twigden, FIX8 founder, comments: “Working with B&B studio has taken our kombucha to a whole new level! One that absolutely captures everything I love about the product and the lifestyle it represents. Kombucha is without a doubt my positive addiction, I’m obsessed and constantly inspired by the product. Creating a brand that articulated and matched this sentiment was a huge priority for me, and B&B did just that.”
