Fever-Tree: Making Equities Effective
Three Global Redesigns for a Premium Drinks Icon.
Equity Analysis. Visual Identity. Packaging Design. Artwork. Print Management. Glass Engineering.
We have partnered with Fever-Tree since 2015, working as the brand’s global packaging design partner and translating the design across Fever-Tree’s ever-growing range of drinks. Our design has enabled Fever-Tree to live up to the promise of its product, transforming an original challenger into a true icon of drinks and keeping the brand relevant in a rapidly growing category.
MIX WITH THE BEST
When our partnership began, Fever-Tree was known for its exceptional product and brilliant brand promise – “if three quarters of your drink is the mixer, make sure you use the best” – but its brand presence was being let down by ineffective packaging design that lacked impact, clarity and consistency.
COLLABORATORS IN CRAFT
Our meticulous redesign is a masterclass in attention to detail. Building on the brand’s recognisable equities, we brought craft, confidence and harmony to the range. Following the brand relaunch, global sales rose 71.4% year on year.
We have continued to work with Fever-Tree ever since, developing its global packaging design across new international markets and a growing and diversifying range. In 2022, we refreshed the core design to keep pace with a changing market, adding a secondary label that emphasises the character of each individual drink.
Equity Analysis.
Visual Identity.
Packaging Design.
Artwork.
Print Management.
Glass Engineering.
