Brand identity design for Fed by Abel & Cole | B&B Studio

Fed by Abel & Cole

As a whole new venture for heritage brand Abel & Cole, Fed needed to carefully interpret its traditional organic values for a contemporary urban workplace consumer. Taking our inspiration from the new wave of urban food markets, we partnered with the Fed team to create a comprehensive visual identity system, covering everything from individual brand elements to packaging, digital and delivery systems.

Brand strategy. Visual identity. Copywriting. Artwork.