Brand strategy, identity & packaging design

Farmstand shop sign by B and B studio

Farmstand: Plant-Powered People

Brand Identity for a Sustainable Restaurant.

Brand strategy. Visual identity. Copywriting. Artwork. Print management.

We’ve injected some positive plant power into the identity of Farmstand – a future-focused food business that comprises all-day restaurants, workplace food service and an app-based home delivery system. Inspired by the values of 1970s community movements, we created a new logo for the brand with a differentiating personality and a natural feel. The identity is accompanied by characterful illustrations that bring the company’s values and mission to life across digital and print collateral and restaurant interiors. You can find Farmstand at Covent Garden and Canary Wharf – pop in for a plant-powered feast!

Farmstand storefront with illustration on window designed by B and B studio
Farmstand woman on floral bike illustration designed by B and B studio
Illustrations on Farmstand storefront window by B and B studio
Inside point of view of Farmstand store window with potted plants by B and B studio
Illustrations on Farmstand storefront window designed by B and B studio
Farmstead woman holding flower fork illustration designed by B and B studio
Farmstand store food counter and winter menu designed by B and B studio
Farmstand webpage displayed on iMac designed by B and B studio
Farmstand person walking into flowers on phone illustration designed by B and B studio
Farmstand store food and drink in branded sleeve
Farmstand branded products on shelf in store designed by B and B studio
How we helped:

Brand strategy.
Visual identity.
Copywriting.
Artwork.
Print management.