Everleaf: Born from the Biomes
Elevating a Non-Alcoholic Aperitif to Craft-Spirit Status.
Brand Strategy. Visual Identity. Packaging Design. Artwork. Print Management. Brand World.
Non-alcoholic aperitif Everleaf was founded by Paul Mathew, inspired by his unique experience in the worlds of both bartending and conservation biology. The drinks are crafted from complex blends of botanical distillates and extracts, resulting in liquids that echo not just the taste, but the texture and mouthfeel of alcoholic drinks.
INSPIRED BY NATURE
Our repositioning and redesign for Everleaf delivers increased stature and storytelling within the fast evolving world of adult no-alc drinks. To create a harmonious range, each liquid is inspired by different biomes of the natural world – Forest, Mountain and Marine – and held together with a consistent yellow tamper. Each variant brings the respective eco-system to life while capturing Everleaf’s commitment to sustainably-sourced, traceable ingredients.
DESIGN WITH DEPTH
With its broad shoulders and sophisticated neck, the new bottle design feels at home among its crafted peers. The label designs express the essence of each biome in the background, while focusing in on a single embossed botanical to tell the story of Paul’s search for the perfect ingredients. The abstracted photographic style brings a realness to the product without being too literal, and shafts of light help deliver a sense of the evening aperitif occasion. The sophisticated colour schemes evoke naturalness, and echo the colour of the liquids within, while scattered foils add premium cues.
Brand Strategy.
Visual Identity.
Packaging Design.
Artwork.
Print Management.
Brand World.
