Dr. Will's | B&B Studio
Dr Wills Ketchup Main

Dr. Will's

Our rebrand for all-natural condiments company Dr Will’s brings flavour to the forefront with a rich and foodie colour palette, and introduces a new brand equity – the exclamation mark. Designed to draw attention on a supermarket shelf that’s dominated by big mainstream players, the mark expresses jaw-dropping flavour and helps to challenge habitual consumer behaviour.

Creative Strategy. Visual Identity. Packaging Design. Artwork. Print Management.