Dalston’s: Soda with Soul
Giving a Craft Drinks Brand the Identity to Take On the Mainstream.
Creative Strategy. Copywriting. Visual Identity. Packaging Design. Artwork. Print Management. Brand World.
Born in Dalston in 2012 as a reaction to Coca-Cola’s dominating presence during the London Olympics, Dalston’s is soda with integrity.
We’ve worked with founder Duncan to bring its community-focused ethos to the fore, combining our original ‘big D’ brand identity with super-tasty can designs and a graphic style that reflects both its authentic East London origins and young switched-on consumers.
B&B’s approach has made Dalston’s feel like an established brand, while retaining its hand-made, edgy feel. The design, which ignores obvious craft messages, really helps it stand out from competitors.
Duncan O’Brien, Founder
DELICIOUS VERSATILITY
Over the years, we’ve helped Dalston’s react and respond to an ever-changing marketplace. During lockdown, our DJ-inspired DTC shippers inspired a trend of building eleborate cardboard decks, enabling consumers to join in with the brand’s weekly live-streamed DJ sets. We’ve also helped the brand innovate and launch NPD, including a move into the alcohol-free space with a range of G&Ts.
Creative Strategy.
Copywriting.
Visual Identity.
Packaging Design.
Artwork.
Print Management.
Brand World.
