Citizen Spritz
Alcohol-free
for the people
Brand Strategy. Naming, Visual Identity. Packaging Design. Copywriting. Brand World. Artwork. Print Management.
Our brand creation Citizen Spritz is designed to democratise the alcohol-free space as it shifts from niche to mainstream. An instant spritz mix, Citizen Spritz delivers convenience, affordability and sustainability to the A-F spirits category.
DISRUPTIVE, DEMOCRATIC & DOWN-TO-EARTH
Created for a laidback week night occasion, Citizen Spritz can be simply mixed with sparkling water to deliver up to 20 serves per bottle, challenging the packaging waste of the spirit plus mixer model. This inherent accessibility paved the way for a democratising challenger attitude to infuse the branding, from the down-to-earth name and tone of voice to the fresh and vibrant look that eschews the embellished codes of the spirits and faux spirits world. Even the crafted logo has an accessible twist – a hidden spark icon representing sparkling water, the magic ingredient that brings the drink to life.
