Bulldog
A man's
best friend.
Range Architecture. Visual Identity. Packaging Design. Artwork. Print Management.
As one of the first dedicated men’s skincare ranges, Bulldog was keen to portray a masculine image. But its original identity was a little too aggressive for a premium natural product. Our subtle redesign softened yet strengthened the brand, bringing credibility to the range and clarity to its communication. Since the relaunch, Bulldog has gone global entering new markets in the USA and Australia.
The Bulldog range was born out of frustration that there were no options available for switched-on men who wanted to reduce the number of man-made chemicals in their bathrooms. As a pioneer of natural skincare all Bulldog products are body friendly and don’t contain controversial man-made chemicals such as parabens, sodium laureth sulfate, artificial colors, or synthetic fragrances. Bulldog is also delighted to be the first male grooming company to be recognised and approved ‘cruelty free’.
