Bio & Me: Delicious Diversity
Brand Creation for a Science-Backed Gut-Health Brand.
Creative Strategy. Naming. Visual Identity. Packaging Design. Artwork. Print Management.
Founded by Dr Megan Rossi, The Gut Health Doctor, Bio&Me offers prebiotic products – starting with a range of four granolas – that are guaranteed to be good for your gut. From a creative positioning of ‘the more the merrier’ – a reference to the benefit of eating a diverse range of plant-based food sources – we’ve designed a colourful and optimistic brand that leads on deliciousness. In a category of confusion and misleading claims, Bio&Me builds on Dr Megan’s leading edge expertise to deliver a brand you can trust.
CREATED BY THE GUT HEALTH DOCTOR
Dr Megan Rossi is a Registered Dietician, Nutritionist who started Bio&Me to provide products that taste good as well as being genuinely good for your gut. She says: “Bio&Me is a brand that makes looking after your gut easier and delicious. We wanted to strike a balance between offering expert guidance in a way that doesn’t feel restrictive or clinical, whilst also celebrating taste. B&B has captured the spirit of the brand so that it feels exciting and approachable for our consumers.” Empowered by the expertise of Dr Megan Rossi, we created a brand that positions itself around the diversity and abundance that positive gut health thrives on. The brand design celebrates this positioning, with abundance appearing across every touchpoint of the brand’s visual and verbal identity. The name and word mark, with its bespoke ampersand, invites a personal connection between the individual consumer and the brand, reflecting the understanding that everyone’s biome is completely unique to them. Wider communications empower the consumer with real digestible facts about gut health.
BEYOND GRANOLA
Due to the success of the brand’s granolas we have since worked with Bio&Me to design and launch a range of Gut-Loving Prebiotic yoghurts and extend their cereals into Muesli, porridge and gluten free granolas.
Creative Strategy.
Naming.
Visual Identity.
Packaging Design.
Artwork.
Print Management.
