Berrymakers: Grown with Heart, Picked by Hand
Brand Identity and Packaging Design for Premium Fresh Berries.
Creative strategy, Naming, Visual identity, Packaging design, Illustration, Artwork, Print management.
Berrymakers is a new consumer-facing berry brand created for soft fruit farmers Hall Hunter. Specialists in premium berries, Hall Hunter grow at three picturesque farms located across the South of England, and are dedicated to fostering innovative growing practices and healthy local communities. Berrymakers is their first foray into branded produce, and is designed to bring emotion and excitement to the fresh produce space.
VIBRANT COLLECTIVE
Working to the creative essence, Vibrant Collective, our team was keen to tell stories that go beyond product, highlighting the brand’s people, both the growers and the berry-loving consumers. The brand’s name, logo, tone of voice and illustration style, all contribute to this sense of a collective of people coming together to create the best berries.