Brand creation, identity design and packaging for BEAR | B&B Studio
Bear Yoyos 128


Our first client launched on a shoestring and sold for £70m six years later. Born from the simple idea of naked nature, BEAR both reinvented dried fruit as a healthy snack and created the design codes of natural snacking.

In contrast to the overly reassuring imagery and messaging of competitor brands, we focused on naive illustration and a ‘no added nonsense’ tagline that exudes rather than claims ‘natural’. An instant hit with consumers, BEAR has inspired hundreds of kids and a host of competitors. We still work together closely today.

Brand strategy. Name creation. Copywriting. Visual identity. Packaging design. Artwork. Print management. Brand world.