1. SUPERKEEN: Building Inclusive Communities Superkeen, the allergen-free cereal, is a celebration of inclusivity and joy in eating. With its vibrant packaging and playful cloud mascot, Superkeen turns the often-isolating experience of food allergies into a fun, shared experience. Messaging such as “No nuts, no grains, no dairy, no problem” flips the script on restrictive diets, focusing instead on what you can enjoy.
2. THE HERBTENDER: Expert Mindful Supplements The Herbtender, a range of adaptogenic supplements, encourages consumers to see wellness as a journey of holistic self-empowerment rather than a quick fix. Not compensating for deficiencies, but nurturing your innate strength and vitality through targeted emotional states. With its highly considered, crafted design world with artistic ingredient photography, the brand demonstrates a deep understanding and passion for these powerful natural ingredients.
3. CITIZEN SPRITZ: Accessible Alternatives Citizen Spritz, a down-to-earth non-alcoholic beverage, aims to democratise the world of sophisticated non-alcoholic drinks. The brand’s clean, vibrant, and straightforward design reflects its mission to strip away the pretension often associated with the category. With a convenient “just add sparkling water” format and affordable price point, Citizen Spritz encourages a more laid-back approach to midweek drinking.
As brand guardians, we have a responsibility to shape the narrative around health and wellness. It’s not about quick fixes, guilt-tripping, or preaching ideals. Instead, it’s about allowing people to make choices that feel good for them, creating communities around shared values, and making taking care of ourselves feel easy. Through thoughtful design and truthful storytelling, we can contribute to a wellness landscape that’s inclusive, positive, and supportive of health.
