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Peter’s Yard Design Effectiveness

Brand evolution for Peter’s Yard helping to transform it into the fastest growing brand in its category.

by on 05/07/2023

We’re delighted to hear our rebrand for Peter’s Yard has won a 2023 Silver Design Business Association (DBA) Design Effectiveness Award.

Our strategic brand evolution for Peter’s Yard helped to transform it into the fastest growing brand in its category. The strategic positioning of Time Well Spent works to empower both redesign and wider brand comms.

– Sales increased by 56% in the year following launch within a declining market.
– Peter’s Yard double their household penetration
The brand Achieved full acquisition by Lotus Bakeries