Braver design for a brighter tomorrow.

Mockingbird shortlisted for 2024 DBA Design Effectiveness Award

Creative excellence and commercial effectiveness go hand in hand.

by on 23/04/2024

Mockingbird Raw Press – a new brand creation from B&B studio – has reshaped the UK smoothie category with its premium cold-press juices and smoothies.

Launching into the commoditised juice and smoothie category, Mockingbird has created a premium tier that offers consumers something entirely new. And even with that price premium, it is now the fastest growing smoothie brand in the UK.

Creative strategy has been key to creating the Mockingbird brand so that the products’ cold-press, premium quality would be communicated in the best way. There was a clear opportunity to do things differently, disrupt an increasingly functional category and connect emotionally. A bigger brand philosophy, ‘Do No Harm’ led to the brand name and visual identity, delivering richness and brave originality.

We’re delighted to share that Mockingbird has been shortlisted for a 2024 Design Business Association (DBA) Design Effectiveness Award 🎉 Congratulations team Mockingbird Raw Press.