We are thrilled with our x2 Transform Europe Awards in the Best Brand Evolution Consumer and Best Visual Identity FMCG sectors.

Belvoir Farm’s refreshed design hit the shelves in January 2021, and by June 2022 the brand had grown in retail sales across all categories. One of Belvoir Farm’s key objectives was to gain growth through sparkling and NPD. Following the redesign, sales of sparkling outperformed the category, achieving 26% value sales growth against overall category growth of 16%. Over this period, the brand’s market share increased from 8.6% to 9.4%.

Pev Manners, owner of Belvoir Farm states:

“The re-brand brings our packaging and communications up-to-date with modern consumers while also taking things back to our roots – the rural wild, where we’re truly at home. We’re the only company in the world where the local community helps with the elderflower harvest, picking flowers from our own orchards and from hedgerows in the surrounding countryside. B&B has captured that love of nature and we’re incredibly proud to see it all come to life.”